Lupo: From real estate to fashion to trading, a brand for the revival of Made in Italy
Article by: Milano Finanza (www.milanofinanza.it)
Having a vision and, at the same time, the determination to turn it into concrete actions leads to great results. Guerrina Lupo is a prime example of this—a talented entrepreneur, founder, and CEO of Victoria Luxury Milan, who transitioned from real estate to fashion, leveraging her experiences and skills acquired over the years to create a brand that selects and enhances the value of both national and international collections, promoting sustainability in fashion. With the Victoria Luxury brand, she has added commercial strength and emotional marketing.
The VictoriaLuxury.it e-commerce platform, launched during the COVID period, makes luxury accessible, and today its expertise ranges from fashion to interior restyling, from prestigious real estate brokerage to marketing and trading operations. The winning formula? The ability to recognize the potential of an unexplored sector, along with creativity and innovation. “For many years, I approached my profession carefully, with the goal of gaining as much experience as possible, while always putting forward the three qualities that define me the most: creativity, intuition, and innovation,” explains Lupo. “Every time, my insights have proven successful and innovative, sometimes even ahead of the times.”
After extensive experience in public and private construction and the financial field, Guerrina Lupo embarked on a brilliant career in fashion, combining managerial activities, organizational consulting services, business management—including inventory stocking, particularly for foreign markets—promotion activities, events, marketing strategies, management of monobrand and multibrand stores, as well as the design, organization, and management of temporary shop/showroom spaces. “I have acquired valuable expertise in the fashion/design, real estate, and finance sectors, but always diving into every small or large detail of the industry. One cannot improvise; preparation, experience, resilience, and creativity are essential,” she continues. “And, of course, the financial aspect is crucial—financial investments are an indispensable driving force.”
With the “Victoria Luxury” brand, Lupo has created a large entity that is now a true format, gathering and offering top brands at discounted prices online. However, it especially aims to research and enhance the immense and precious Italian artisan sector, which is at risk of disappearing, available in both a physical location in the historic center of Stresa and online. Launched in 2021, the e-commerce site, thanks to its ability to bring together major players in this segment, offers numerous collections for men and women with a daily and weekly rotation of new items at an impressive speed: every day, consumers can choose from over 20,000 available pieces. The sales trend is steadily growing.
The Luxury E-commerce
“The strengths of Victoria Luxury are undoubtedly the authenticity of the products and the best quality-price ratio, as well as availability in the market, reliability, and professionalism,” adds the CEO. At the Stresa store, alongside Made in Italy brands, customers can also find products from local creatives, artisans, and regional excellence, all carefully selected and branded with Victoria Luxury. “I aim to be an ambassador and supporter of Made in Italy by selecting Italian creativity and excellence, adding our brand to give them greater commercial and marketing strength.”
The CEO’s determination has also yielded excellent results in terms of visibility, with numerous local sponsorships, including sales showcases at the Grand Hotel Dino – Zacchera Hotel Group, Hotel Bristol, and the Grand Hotel Des Iles Borromees, as well as partnerships with Stresa Calcio, Vela Libera Verbano, and Vela Viva 15, all on Lake Maggiore.
But Guerrina Lupo’s vision doesn’t stop there. Victoria Luxury has gone further, also taking on private residence restyling, tourism-focused activities, and prestigious real estate brokerage of high importance throughout the region. “I had the insight that Stresa lacked high-level products that could highlight Made in Italy, which is highly demanded by international consumers who are quality-conscious,” continues Lupo. “Major investors have provided a high-end outlook for this Lake Maggiore showcase, and I expect a very bright future: quality, however high, does not always sell itself. My vision is to use imagination and respect for those who, with artisanal skill and dedication, create unparalleled products in fashion, food & wine, musical instruments, and furnishings that, due to economic adjustments, are disappearing.”
Regarding Stresa, where the G7 economy summit is currently taking place, Lupo states, “I will always strive to bring innovation, riding the waves of new developments in the sector. In this regard, alongside private investors, I call on institutional investors: thanks to my system of producing high financial returns through strategic partnerships, I can bring great financial satisfaction. To all those present these days, I reiterate that I am ready to offer the most appropriate solutions and create funds and trading operations to establish a financial task force for the fashion sector and Made in Italy.”